What is SEO?
SEO is the short term of the search engine optimization sentence that tries to improve your website ranking in search engines. In the search results, Google shows links to web pages that it thinks are relevant and authoritative. Authority is measured mostly by analyzing the number and quality of links from other web pages. Your web pages have the potential to rise in Google rankings as long as other web pages are linked.
The more your visitors turn into buyers for your business, the better your traffic quality.
You can use the conversion rate to determine the quality of website traffic. Although this depends on the type of business and your goals, the conversion rate of 5% is a good rate.
Good traffic is also when your website visitors search for the products you offer. If you are selling Blackberry smartphones, there should be no traffic from those who want to buy fruit.
It is true that traffic quality is important. However, the amount of your traffic is at least as important.
You can measure your traffic from the number of visitors. But there is more to watch: visitors, page views, and duration of visit.
You don’t need to calculate these elements manually. There are tools such as Google Analytics or StatCounter to help you increase your website traffic.
Organic traffic is web owners’ favorite. It’s free and can bring more visitors and conversions.
Let’s say internet users entered a keyword in the search bar and clicked a link given in the search results. The visits you get this way are organic traffic.
Although it sounds easy, there is a lot of competition for organic traffic. That’s why you have to do good SEO to get the results you want.
Why Do Websites SEO?
SEO, that is search engine optimization is done to increase the awareness of Web sites. For this, SEO consultant and support is very important. It is a situation that increases productivity if it is done by knowledgeable and experienced people. In this way, you will rise in the list of search engines.
You will have effective Web site management. You should remember that you should constantly support this situation with updated and useful content. In other words, you should not think of it as a one-time process, you should know that up-to-date content is very important for search engines
How Does SEO Work?
SEO optimizes your website and makes it easy for people to find your site using certain keywords.
The benefits of this optimization are:
- Provides relevant information
- Makes search engines reliable
- Brings more and better traffic
Although the search results come instantly, the process in the search engine is a complex one. In fact, this job starts without typing anything in the search bar and pressing enter.
Let’s talk a little more about the search engine for your better understanding.
Search engines do three main tasks for every search you make:
Crawling: This process is the beginning of the job. At this stage, information is collected from worldwide websites, from page to page and from link to link.
Indexing: After collecting the information, web crawlers will store the information in the entry list (index).
Rankings: Results will be displayed sequentially, depending on those that fit the most.
To ensure the quality of the results, search engines use a set of rules called algorithms.
Search engine algorithms make sure people get the most relevant information from the most reliable sources.
Even Google, the most popular search engine, has a special team working on its algorithms. This team is responsible for improving the quality of the experience its users use Google.
Google sometimes gives a special name to its algorithms. For example, Panda is the algorithm about screen and content rewarding or punishment. Penguin is responsible for preventing spamdexing (actions against Google rules). Then Hummingbird was created to improve both.
It is clear that Google attaches great importance to great website content.
How does NXT GEN WEB team approach SEO?
Generally, SEO companies use old and useless techniques such as backlinks, they will bring your site down if they are unrelated backlinks as opposed to providing benefits. As a professional SEO company, we aim to provide you with the most accurate SEO services by following the policies and algorithms recently issued by search engines such as Google. Let’s explain how to do SEO as an SEO agency, how we approach SEO.
How to do SEO
It is worth repeating, SEO optimization is a never-ending process. Search engines always update their algorithms to provide the best results.
You should always use the most up-to-date and working method. Otherwise, your website’s ranking will be negatively affected on the search engine results page.
There are two categories of SEO: On-page SEO and Off-page SEO.
As you can see from its name, on-page SEO is the way to optimize your site from within.
In-site optimization is done by adjusting the elements on your website. This way, search engines index information with ease.
- Well formatted URL
- Not stuffing keywords
- Alternative text for your images
- Smooth headings (H1, H2 etc.)
So what are the factors to consider when doing on-page SEO optimization?
To get a good amount of organic traffic from any content you post, you must choose the right keywords.
So what is the keyword? Basically, keywords are specific topics or ideas that internet users enter into search engines.
However, keyword research is very important. This helps you understand what keywords people are using to find you. We create your keyword map by making sure that the article titles, headings and body text contain the keywords we target.
In this way, as an SEO agency, we ensure that users find you.
To explain briefly what we have done in the technical part, we do the following:
- We create a sitemap.
- We never leave broken links on your website.
- We prevent misdirections.
- We fix all URL errors.
In this way, we bring your site closer to full optimization.
There are things you need to do on your site. We make sure your website has the following:
- Good build
- Easy navigation
- Related content
These are very important. A good structure informs search engines which pages of your website are important. Easy navigation will make your visitors stay longer on your site. Relevant content will also bring quality traffic.
Once visitors come to your website, you should serve them well.
If people come to your site for your products, we recommend them the best products they are interested in.
We create categories so they can easily find what they’re looking for.
In addition, we add detailed information, including relevant pictures, to all products.
If you are a blogger, we make it easier for your visitors to navigate content categories on your site.
We also pay attention to your page layout. Visually attractive websites can attract new visitors and keep them on your site longer.
In addition to these, we ensure that your website is fast. Regardless of your content, it shouldn’t be difficult for users to navigate your site.
Off-page SEO requires less technical knowledge than on-page SEO, but at least as important.
You can see it as a way to promote off-page SEO. So people make your website worth visiting.
NXT GEN WEB SEO Agency’s paths for off-page SEO:
Content matters. Therefore, the importance of content marketing is increasing day by day.
Also, content marketing is one of the most efficient ways to get higher rankings in search results. If you have great content marketing strategies:
- You can bring new visitors
- You can attract more people to buy your products
- You can increase the reputation of your business
- You can save money as it is cost-effective.
But you do not have to worry about this, NXT GEN WEB SEO Agency creates them quickly and easily for you.
If you have a large number of followers/subscribers, you should focus on creating great content. However, if you cannot do this, you need ads.
You will reach more people thanks to the ads. You can also get ahead of your competitors with good ads. The more creative and attractive your ads are, the better people will remember your brand. For a more competitive niche, this strategic move can make a difference. We increase your awareness by offering you marketing services via PPC.
What are the Advantages of Working with an SEO Agency?
Working with an SEO agency has its advantages. These advantages are:
- The most suitable keywords for your website are determined. Thus, when people search on these keywords, they find your site in front of them.
- Your number of visitors increases in a short time. Thanks to the support given to you by the Search Engine Marketing San Antonio, you will reach more people.
- The promotion of your website is made for your target audience.
- You rise to the top of the lists of search engines.
- Searching users are more likely to notice your website.
- Thanks to SEO consultancy, you can produce more professional content.
Working with the San Antonio SEO company will give you an advantage in many ways. Thanks to our years of industry experience and expertise, we continue to provide support with our SEO works that are naturally compatible with algorithms and have been successful in search results.
With our SEO services, you can make your websites visible on the internet and achieve success in search results. As San Antonio SEO agency, we ensure that you get the best and successful results by standing out from your competitors. You can choose our SEO packages by taking advantage of the best prices and get successful search results. Contact us to get more information.
FAQ About SEO Agency
What is a SEO agency?
An SEO agency is the service that optimizes your website and ensures that your site gets to the top of the rankings.
Do you need a SEO agency?
If you haven’t optimized your own website and don’t know how to do it. SEO agencies will be the right option for you.
How do I choose a SEO agency?
When choosing an SEO agency, it should provide the details we mentioned above. If it provides these, it is the right choice for you.
Does SEO really work?
It is one of the most beneficial cornerstones for SEO websites. If you want your site to come out on top of the rankings, you need to do this. And yes it works.