What is PPC (Pay Per Click)?
PPC, which is used in digital marketing strategies and known to brands in the industry, means “Pay Per Click“, in other words “cost per click”. It has a great importance in all advertising campaigns in the digital field.
PPC is an online advertising model in which advertising brands are costed as a result of clicking the ads they publish in various media. The basis of this advertising is the cost per click.
This ad model is not just a Google ad model. The advertisements given on the social media platform can be evaluated as models. PPC advertising includes pay per click (CPC), cost per mille (CPM), cost per action (CPA) models. This model includes a paid advertising system.
How PPC Work?
Paid advertising is a broad concept that encompasses different platforms. Among the most important, we can show search engine advertising and social media ads.
There are 3 main factors in paid advertising. These are advertisers, advertising networks or intermediaries (Google Ads, Facebook, etc.), and publishers. In short, advertisers target the users of the network by making specific targeting on the network they choose and pay these publishers. Costs may vary according to specified bidding strategies.
What are the types of PPC?
Google ADS
Google Search ADS are perhaps the most widely known ad format that works on the pay-per-click model. These ads are triggered according to the search queries made by users within the scope of specified keywords and displayed at the top or bottom of the search result page. In this type of ad, which works with the CPC model, costing occurs only when users click on your ads. Google has also taken precautions for multiple accidental clicks and deliberate clicks. Thanks to algorithms running in the background, it detects these intrusive clicks and does not charge you for it.
Keywords are the basis of search ads. Keywords determine which search query advertisers show their ads on.
Display Advertising
The display ads network is a large network that allows you to publish ads on millions of websites included in the Google network. By using the display advertising network, you can capture your target audience, interest, website topics, demographic features. At the same time, this network allows you to show your ads only on the websites you choose.
You can use the display ad network with different bidding strategies such as per thousand impressions, per click. You can learn more about the bid strategies you can use on Google’s bid strategies page.
Google Shopping ADS
Shopping ads are a type of campaign that you should definitely try if you have an e-commerce site. It allows you to show ads on search queries made with your products by sending your product inventory to Google.
Unlike text ads, your products are listed on the search result pages with their images, titles and prices. There are no keywords in shopping campaigns. The queries where your ads will be shown are automatically determined based on the name and description of your products.
However, you can control which search terms you get impressions from. You can also prevent advertisements by adding negative search terms that you do not want.
Remarketing Campaigns
By creating remarketing campaigns on the search network, shopping ads or display ad network, you can show your ads over and over again only to users who have already entered your website. If you have an e-commerce site, you can also create dynamic remarketing campaigns using your products feed. Thus, you have the chance to show users the products they are looking at automatically.
Social Media Advertising
Social media has an important place in the social media advertising market with billions of active users. Using social media ads, you can target users based on location, age, gender, interests or behavior. Social media allow advertisers to advertise with different options.
You can use social media ads to drive traffic to your website, increase interactions with page posts, or collect leads with form ads that allow you to collect leads. You can also use catalog ads or dynamic remarketing ads specific to e-commerce sites.
Advantages of Pay-Per-Click
Paid advertising can play a more important role than other online marketing channels in terms of taking action and creating results. The fact that this channel can be tested without the need for a large investment makes it more attractive than other online marketing channels. There are many other advantages of PPC advertising, we can list them as follows:
- It allows you to pay for clicks only.
- It allows you to get fast results.
- Provides budget control.
- You can decide where and when your ads show.
- You can make more specific ads with advanced targeting options.
- Provides instant control and regulation.
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As NXT GEN WEB San Antonio PPC company, we provide you with the most efficient and highest quality PPC service strategies, increasing your traffic and reaching your potential customers directly. If you want to get a professional service, contact us. As NXT GEN WEB San Antonio PPC company, we always offer you the best service with our expert team.
