Animation videos are fun and eye-catching. Most of the information transmitted to the human brain is 90% visual and due to this, most businesses use animated videos in the marketing of their products and services. Animated videos provide the perfect opportunity to illustrate to an audience on how to use the products and services of a company.
Animated videos have become an important part of marketing strategies adopted widely by business organizations. 88% of businesses acknowledge that animated videos are an important marketing tool. A study conducted in 2013 shows that consumers that watch animated product videos show a tendency at 85% to purchase the products than those that do not.
In order to promote a brand using animated videos, there are strategies that have to be followed. Some of the ways to enhance a brand awareness using animated videos include:
Ensure that the characters are proportional
In order for the animated video to look professionally created, you have to ensure that all the characters are proportional. The characters are there to connect with other elements and convey a message to your audience. Characters that are proportional in size will leave a lasting impression on your audience.
Make It Easy To Share
Animate videos to promote a brand should be made easy to share with viewers. When viewers come across a video that interests them, they are more likely to share it with their friends and a broader audience. The number of video posts made per person on the social media has increased to 94% in the USA only. You might include a call to action signaling them to share your video.
A research discovered that people who view texts and images explaining a product take action than those that do not. You can use animated Infographics for an audience especially if the brand you are trying to promote is complex to understand.
Add Some Color
Colors can be used to corroborate and accentuate the word that you want to send across to an audience. Colors can be used to make an animated appear innovative and compelling.
You can add animated videos to the newsletter that you email to your customers. This can be done to explain the use of new products and services. 47%, of businesses that have used this marketing strategy and 80% have witnessed an increase in organic traffic and sales. Be sure that the animated video sent will be compatible with a wide range of devices.
Make It Short
Your audience will not have all the time in the world to watch a lengthy animated video explaining a brand. Therefore, you have to make the video quick and the message precise. This way the viewer will be more compelled to take action.
There you have it! Above are a couple of tips to help boost brand awareness using animation videos. The use of animated videos to promote brand awareness is highly effective in boosting your marketing campaign. In case you will like a professional company to create an excellent animation videos for your business, get in touch with us today at NXT GEN WEB. We guarantee you excellent services.