The Importance of Brand Identity

Creating a brand can be easy, but the marketing to share your brand with the world is the tricky part. The best way to market yourself is by creating a strong brand identity. You want people to be able to look at your website and know it is your company. When social media posts start floating around, people need to be able to look at the graphics within that post and immediately think of your brand. Now that you know the importance of having a brand identity, let’s discuss practical ways you can grow yours.

Create a logo
This is probably an obvious point, but you need a good logo that matches the foundations of your company. For example, if your company is a flower shop, you never want to use something like a ring as your logo. This will lead people into thinking you are a jewelry shop. It will also make your brand inconsistent, and inconsistency never leads to customers. If design is not your strong point, higher a high-quality designer that does original work. They will be able to help you create a logo for your company that will stick in people’s minds.

Stick to a color scheme
A color scheme is just as important, if not more important, as your logo. Everything you post from now on needs to be in the same color scheme. If you normally use pastels with your brand, never use neon colors. This will confuse your customers and they will not be able to tell your brand apart from any other company.

Make your voice heard
Every company has a certain voice. This can be a conversational tone, professional tone or even an informative tone. Before starting your brand, you need to decide what voice you want your company to have. This is very important when it comes to building your brand identity. In order to create a voice that will be heard to your audience, step back and take a look at who you are trying to reach. If you have a company that’s all about information, you might want to stick to a more professional, informative tone. If you are wanting to build a strong relationship with more of a younger generation, a conversational tone works best.

Theme your photos
In the world of Instagram, photography/graphics can be a great way to build your brand identity. When posting photos for your company, you want to make sure they all give off the same look. This means you should always use the same filter for every photo you post. If you post a bright, clean photo followed by a dark, dingy one, your brand identity is not strong. Just like with your logo and color scheme, plan your photos so your feed will blend together.