What is PPC Advertising?
PPC advertising is a paid online advertising model in which advertisers pay a fee each time their ad is clicked. Advertisers create the ads and then bid for certain search phrases in the online auction. This allows ads to show on the search engine results page.
A small fee is charged when clicking an ad sends the visitor to a landing page or website. This is a targeted form of buying website visits that will result in conversions, whether it’s a sign-up or a sale.
Different types of PPC ads include search ads, local search ads, display ads, and remarketing. These ads can be displayed on web pages, social media platforms and mobile apps. For example; Ads on social media channels like Facebook and Twitter have the same format as organic posts. Marked as sponsored or promoted.