Why Is SEO So Important?
It increases brand awareness. When you rank high in Google for relevant keywords, people who are searching for these keywords will be more likely to click on your site rather than an ad because they feel like they found what they were looking for organically (and didn’t have to pay for it). This creates a positive association with your brand in their minds and makes them more likely to trust you and purchase from you in the future.
It helps generate leads and sales opportunities. When someone clicks on your website after finding it organically through Google, they may not be ready to buy right away.