What Is The Difference Between SEO And PPC?

SEO (search engine optimization) and PPC (pay-per-click) are two different approaches to improving the visibility of your website in search engine results. SEO focuses on optimizing your website and its content to rank higher in organic search results. PPC, on the other hand, involves paying for advertising space in search engine results pages. With PPC, you bid on keywords that are relevant to your business, and you pay a fee each time someone clicks on one of your ads.