What Is SEO And Why Is It Important For My Website?

SEO, or search engine optimization, refers to the process of optimizing your website and content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. This is important because the majority of online experiences begin with a search engine, and users are more likely to click on the first few results that appear. By improving your website’s SEO, you can increase your visibility in search results, drive more traffic to your website, and ultimately improve your chances of converting visitors into customers.