What Is Search Engine Optimization (Seo), And How Does It Work?

Search engine optimization (SEO) is the practice of optimizing a website’s content and structure to increase its visibility in search engine results pages (SERPs). This is achieved through a combination of on-page optimization, such as optimizing page titles and meta descriptions, and off-page optimization, such as link building and social media marketing. SEO works by improving a website’s relevance and authority in relation to the keywords and phrases users are searching for, making it more likely to appear at the top of search results.