What Is Pay-Per-Click (PPC) Advertising?

Pay-per-click (PPC) advertising is a form of online advertising where an advertiser pays a fee every time their ad is clicked. This type of advertising is typically used to drive traffic to a website or a specific landing page, and it allows businesses to place their ads in front of potential customers who are actively searching for relevant keywords or phrases. PPC advertising platforms, such as Google Ads or Bing Ads, allow businesses to create targeted ads and bid on relevant keywords to display their ads to the right audience. The cost of each click can vary depending on the competition for the keywords and the industry, and the success of a PPC campaign is typically measured by the return on investment (ROI) generated from the clicks and conversions.