What Is Content Marketing, And Why Is It Important?

Content marketing is the practice of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can include blog posts, articles, videos, infographics, and more. Content marketing is important because it can help establish your brand as a thought leader in your industry, improve your website’s SEO, and drive more traffic and leads to your website. By creating content that addresses your target audience’s needs and interests, you can build trust and loyalty with potential customers.