Search Engine Optimization

Six Ways for Improving Your Company’s SEO Ranking

Companies today require a website to create an online presence in a bid to boost their marketing campaign. Their website is mostly accessed through a search engine. Search engine algorithm, such as Google, considers certain features of a website to enhance its ranking and visibility. How can you optimize your website to have a better search engine ranking and generate leads to your business? Here are six veritable ways to make the SEO campaign of your company a success. Use [...]

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Digital Marketing

Digital Marketing: 6 Tactics to Boost Campaign Performance

In this modern age, Digital marketing is the heartbeat of businesses. Many businesses, particularly start- ups, spend a huge amount of resources and time on improving their digital marketing. A business may have an impressive looking website but without adopting the appropriate strategies of digital marketing, the brand will suffer poor growth. Digital marketing, when implemented efficiently, drives a huge conversion rate and revenue growth. Conversely, this leads to the growth of the brand. There are important techniques that [...]

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Responsive Web Design San Antonio

Responsive Web Design: 5 Tips to Enhance Performance and UX

Research has evidenced the notion that if a web design offers a bad experience to visitors, they will be subconsciously propelled not to come back. From a recent survey, 95% of website visitors say that a positive user experience is the most important factor of a website. For your website design to be responsive, you have to tweak certain functions. As there are increasing devices that are used to access websites today and mobile network challenges, it is important to [...]

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Six Mobile App Development Tips for Small Businesses

Six Mobile App Development Tips for Small Businesses

It is estimated that over 62.9% of the global population are users of Smartphones and this mark is predicted to be surpassed in the nearest future. With the increased usage of Smartphones, mobile apps have become the most used technological developments by mobile device users to solve one problem or the other. According to findings from a Forrester Research study, most of the mobile phone user’s spend a huge portion of their time using up to 5 non-native apps [...]

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6 Tips to Boost Your Conversion through Social Media

6 Tips to Boost Your Conversion through Social Media

Every serious business owner in this century understands the power of social media. With most of your potential customers spending ample time in social media, there are lots of potentials to increase sales through proper use of the different platforms. To generate enough traffic in these channels may not be so easy though. Even when you have sufficient traffic, conversion can be a major challenge. You need to do more than just tell these potential customers about your product and [...]

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Six Tips for Creating an Effective Logo Design for Your Brand

Six Tips for Creating an Effective Logo Design for Your Brand

Every business requires an image, which takes the form of a logo. Fundamentally, a logo is an icon that consists of images and texts that help to express what your business is all about. A logo, when designed very well, can effectively stimulate the growth of your brand. How do you ensure that a logo is well designed to tell people about your brand? In this post, we are going to look at the six ways that you can create [...]

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Animation Videos To Boost Brand Awareness

Animation Videos To Boost Brand Awareness

Animation videos are fun and eye-catching. Most of the information transmitted to the human brain is 90% visual and due to this, most businesses use animated videos in the marketing of their products and services. Animated videos provide the perfect opportunity to illustrate to an audience on how to use the products and services of a company. Animated videos have become an important part of marketing strategies adopted widely by business organizations. 88% of businesses acknowledge that animated videos are [...]

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Google Listings

7 Tips For Optimizing Your Google Listing

Google Places is the local listing results of businesses on Google. In other words, it is a service that allows business owners to share information about the product and services that they offer to prospective customers when they make local searches related to the same product and services. The information regarding your business on Google Places when optimized can enhance your SEO campaign. It would drive more traffic to your e-commerce store or business website thereby increasing sales during local [...]

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Importance of Branding for Businesses

Importance of Branding for Businesses

What is Branding? Branding is more than ordinary graphic element or logo. Branding encompasses the overall customer experience, from your logos to website, social media experiences to the way you respond to customer inquiries and complaints, staff – customer relationship, and so forth. Branding is more than just your business. It is the way your customer perceives you and your business. Branding is an important business element that should not be overlooked. It is important for you to be conversant of [...]

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How to Make Your Website Faster

How to Make Your Website Faster

How fast does it take to load any webpage on your website? Do you know this also affects customer engagement? Recent surveys have revealed that 1-second delay in the time it takes a page to low will cause about 11% fewer page views, 16% decrease in customer satisfaction, as well as 7% conversion loss. In another study, Amazon found out that a 1% increase was experienced in review for every 0.1secs site speed improvement. All these clearly show that neglecting [...]

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