Digital Marketing

Digital Marketing: 6 Tactics to Boost Campaign Performance

In this modern age, Digital marketing is the heartbeat of businesses. Many businesses, particularly start- ups, spend a huge amount of resources and time on improving their digital marketing. A business may have an impressive looking website but without adopting the appropriate strategies of digital marketing, the brand will suffer poor growth. Digital marketing, when implemented efficiently, drives a huge conversion rate and revenue growth. Conversely, this leads to the growth of the brand. There are important techniques that [...]

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6 Tips to Boost Your Conversion through Social Media

6 Tips to Boost Your Conversion through Social Media

Every serious business owner in this century understands the power of social media. With most of your potential customers spending ample time in social media, there are lots of potentials to increase sales through proper use of the different platforms. To generate enough traffic in these channels may not be so easy though. Even when you have sufficient traffic, conversion can be a major challenge. You need to do more than just tell these potential customers about your product and [...]

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Animation Videos To Boost Brand Awareness

Animation Videos To Boost Brand Awareness

Animation videos are fun and eye-catching. Most of the information transmitted to the human brain is 90% visual and due to this, most businesses use animated videos in the marketing of their products and services. Animated videos provide the perfect opportunity to illustrate to an audience on how to use the products and services of a company. Animated videos have become an important part of marketing strategies adopted widely by business organizations. 88% of businesses acknowledge that animated videos are [...]

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Importance of Branding for Businesses

Importance of Branding for Businesses

What is Branding? Branding is more than ordinary graphic element or logo. Branding encompasses the overall customer experience, from your logos to website, social media experiences to the way you respond to customer inquiries and complaints, staff – customer relationship, and so forth. Branding is more than just your business. It is the way your customer perceives you and your business. Branding is an important business element that should not be overlooked. It is important for you to be conversant of [...]

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Does My Business Really Need A Website?

Does My Business Really Need A Website?

Looking at this question, it might seem that the answer is already clear – YES definitely, but for many owners of small businesses who have relied on word-of-mouth, marketed themselves at brick brick-and-mortar shows, and who use social media well to effectively build a client base, I think it is a question worth taking seriously. How should I go about it? How much is a decent amount to pay? Who can I trust? How long will it take? Can my [...]

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Benefits of Quality Web Design

Benefits of Quality Web Design

Your business needs just not any kind of web design, but quality web design. Quality web design is definitely, a valuable investment for any business or brand. Apart from the fact that your website distinguishes you from your competitors, your customers will also find it easy to navigate and use the call to action buttons on your website. Thus, quality web design increase conversion rate. Gone are the days that designing a website cost a huge amount of money. These [...]

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