Semantic SEO: How to Use it for Better Rankings

person using macbook air on brown wooden table

Semantic SEO aims not to answer a single question about a subject. Answer to all the questions that the user may need and belonging to the same subject, and to present the necessary information in a hierarchical structure. So, what is semantic SEO? How is it different from SEO?

NXT GEN WEB has prepared a content to answer all these questions. “Semantic SEO: How to Use it for Better Rankings.” You can find answers to your questions with our content. In addition, as NXT GEN WEB SEO agency, we provide professional service to you. You can easily reach your goals with our high-performance and efficient SEO services. You can contact us to benefit from our SEO services and to get more information about us.

What is Semantic SEO?

Semantic SEO provides semantic integrity. Semantic SEO is the practice of creating tailored content around topics, not just keywords.

Until 2013, Google used only keywords to understand what the page content was about. It used other factors as well, but the keyword was more. After the algorithm was released in 2013, this study started to evaluate pages not only according to words but also according to subject integrity.

The sites that created pages for the keyword started to fall down in the ranking after this algorithm. In fact, after these updates, Google started comparing users with their desired and top search results. So, Google has become a semantic and existential search engine. Thus, it started to identify poor quality content more easily. The pages started to focus on the pages that describe the most comprehensively, not according to the keywords, but according to the topic related to the keyword that the page focuses on.

In the past, when you frequently pass a focus word, Google understood that the content was related to that focus word. Today, with semantic SEO, even if you do not use that word frequently, it can evaluate the content as a topic.

For example, if you repeatedly wrote a page with the keyword “effects of stress,” Google could say, “This keyword appears all the time on the page, so it’s about the effects of stress…”. The Google algorithm is constantly updating and changing. Instead of just looking at the keyword, Google now looks and tries to understand the general topic of the page. 

So, if you have done a search for the effects of stress in business life on human life, Google shows you pages that use exactly this phrase.

Of course it still looks at the keywords but doesn’t fully trust it. For this reason, it does not just scan the page for keywords, but instead looks for the page that best covers the effects of business life and stress on people’s lives.

For this reason, by doing semantic SEO, you can increase your traffic by staying at the top of the Google search engine for a longer time on the pages you create, and thus you can increase your customer potential with the right users.

How to Do Semantic SEO?

1- First, Determine The Main Lines Of The Subject And List It

To give an example from our page; We have listed all sub-topics in the content of our digital marketing consultancy page.

  • What is digital marketing consulting?
  • Our digital marketing consultancy services.
  • How does digital marketing consulting benefit your company?
  • How do we do digital marketing consultancy?
  • What is a digital marketing consultant?
  • What is digital consulting?
  • ETC.

You can also pay attention to the “users also ask” section in the relevant search results. When you answer these questions in your content, you will not only rank better for your target keyword, but you will also be able to appear inside these “Users Also Ask” boxes.

2- Don’t Ignore Keywords

Google now treats pages with topic integrity, but still recommends using the right keywords on the page. So keep targeting keywords and optimize your content around those terms. The only difference is we can now target multiple keywords on a single page.

3- Make sure your content is long

Creating content with a thousand or more words is important for semantic SEO. Longer content will help you cover a whole topic.

Also, users will be happy to be able to find everything they want about the topic on a single page. Of course, Google will also think that it carries a high quality page value that answers all the questions of its users. But when preparing content of a thousand words or more, avoid unnecessary information. This will not help you stand out.

Be careful that you use semantically related words and phrases so you can rank in longer-tail searches as well.

5- Create Natural Content

Use natural language in your content. It helps with the semantic SEO of your content. It also optimizes your content for a growing search segment (especially voice google searches).

6- Use Structured Data

Use structured data. Structured data helps Google understand your content. And it makes it even easier for you to stand out.

7- Make Your Page More Fun

You can make your page more entertaining by using some media to keep users coming to your page there for a long time. In this way, by keeping users on your page more, you make your content stand out more.

In this way, you can apply semantic SEO to your pages and your entire website, and you can stand out more. That’s all for now “Semantic SEO: How to Use it for Better Rankings” by NXT GEN WEB! If you are looking for more content like this, you can visit our blog and stay tuned.

You can also make your dreams come true with professional SEO agency NXT GEN WEB. You will easily reach your goals with high-performance and efficient SEO strategies that we will create for you to reach your goals. Contact us to benefit from our SEO services and to learn more about us.

Leave a Reply

Your email address will not be published.