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The number of sending emails, the number of email reads, and the number of communicating by email are increasing day by day. So why not develop a marketing strategy with the mail method? NXT GEN WEB has compiled Email Marketing strategies for you.
What is Email Marketing?
Mailing is reaching the target people in a certain email list by sending mass mail sent through software, templates or a system. The mailing system is generally used to notify people who are interested in a certain service or who want to be informed about campaigns, new products or developments.
Reaching the target audience with the mailing system and returning the sent mail to your site by providing traffic or sales, that is, turning the mail into money, is defined as mail marketing, email marketing. E-mail marketing is also known as e-mail marketing. According to marketers, email marketing is a strategic way to reach current or potential customers.
Why is Email Marketing Important?
According to research, 35 people out of 100 follow their email accounts regularly every day. This shows that e-mail marketing can be effective on the sales of the brand’s products. Email marketing is important because;
- The probability of reaching the target audience increases, although it is not a guaranteed method, there is a possibility that the emails sent will be opened.
- Must be an indispensable way for businesses, research reveals that 74% of leading marketers use email marketing to reach their target customers.
- E-mail marketing provides high returns, email marketing is the least costly marketing method. It is easier to reach the target audience and the cost is less.
What are the E-Mail Marketing Advantages?
Marketing methods may vary depending on the targeted audience. We can only understand this thorough analysis. However, the most widely used marketing strategy, email marketing, has its advantages. These advantages are;
- Email list is a list created with people’s permission. This method, with the consent of the person, can bring more subscribers.
- You can use it with a design that can appeal to your customers.
- By using texts with original content, the message to be conveyed can reach the target audience better.
- E-mail is easier to transmit between people.
- Using call-to-action buttons on the email template can increase the traffic to your site.
- The cost of email marketing method is less than other marketing methods.
- It can be easily tested, that is, A/B testing can be applied easily so that the target audience can be reached more accurately and easily.
What are the Disadvantages of Email Marketing?
Email market has advantages as well as disadvantages. These disadvantages are as follows;
- The emails you send may go to spam box.
- E-mails sent can be filtered, so the text should not contain spammed keywords.
- If the email sent is not suitable for mobile, tablet or desktop computer forms, you may not be able to reach your target audience.
- If your email contains high-dimensional images and videos, it will be difficult to view and the target audience will not be able to access the sent content.
How is Email Marketing Done?
E-mail marketing consists of certain parts. By following these sections, you may be ready to do an e-mail marketing as a result.
– Creating an email list; You can start by creating a list of your target audience’s e-mail addresses. While keeping the emails of your existing customers, you can work to receive the emails of your potential customers.
– Email Marketing Service; Many sites offer services where you can create application templates, use them easily and send e-mails to all your target audience at the same time. You have to choose the one that suits you best.
– Update Email list; The e-mail list should be updated periodically and new contacts should be added. Therefore, you can work to attract new potential customers.
What are E-Mail Marketing Strategies?
There are tips for doing email marketing. We can collect these tips under 5 headings. These titles are as follows;
– Correct Message; Everything from the email title to the content should be planned in accordance with the target audience and in a way that will activate the target audience. Gifs, photos, videos or call-to-action buttons can be added.
– Submission on behalf of the Brand; While delivering the email content to the target audience, it is important that it is sent with the brand e-mail address and sent with the brand name because it is the brand, not the known sender. That’s why you need to be very careful about it.
– Effective Title; The title for each post is very important. The audience looks at the title first and continues reading if the title catches their attention. Your email title should be arranged both as a warning and to convey what you want to say in the best way possible.
– Personalization; It is important that you personalize the text of the mail and produce it original. However, sending personalized emails on behalf of your target audience can be much more remarkable and have a positive effect on the targeted person.
– Mobile Compatibility; According to research, the viewing of emails on mobile is increasing day by day. That’s why you need to set the mail forms mobile-friendly.
How to Increase Email Marketing Returns?
Every brand, every company expects certain returns as a result of e-mail marketing. There are some suggestions for this as well. Based on these suggestions, you can optimize your email marketing strategy.
– You need to do email marketing of products suitable for your target audience. E-mail marketing of products that do not fit the target audience does not provide a response.
– A/B testing should be done. A/B testing is a test to understand which one is chosen more by the user by considering the different versions of the products. Doing this test on products and marketing on selected/can be selected products will increase returns.
– It is important to analyze the email opening and click-through rates. As a result of these analyzes, you can analyze your mailing time, target audience and the product visited, which will come back to you.
– By checking spam, you need to purify the content of your e-mail from spammed words. As a result of this process, your mail will not fall into the spam box and it will be easier to get back to you.
NXT GEN WEB shared the content of “7 Strategies for Effective E-Mail Marketing” with you today. If you’re looking for more content like this, you can check out our blog. Also, if you need professional support for email marketing, you can choose NXT GEN WEB. You can easily increase your income with our high-performance email promotions. You can contact us to benefit from our email marketing service and to get more information about us.