Social media has become an indispensable need for every sector. This includes the healthcare industry. It has become important for dentists to gain new customers, promote the brand, and explain services through social media. That’s why we researched the benefits of using social media for dentists.
Importance of Social Media for Dental Clinics
Dentists are in a different position from other industries. Dentists don’t need to convince people to have their dental health or oral health checked. Everyone already knows that you need to be examined by the dentist at certain intervals. At this point, the challenges are different for many dentists. These difficulties are;
- Reminding patients of their appointments,
- Dentists need to break their patients’ fears, anxieties and prejudices.
Social media marketing comes in to overcome these difficulties. One of the best ways to communicate with the target audience is social media marketing. As a dentist, it means convincing your patients that they will receive a pain-free service.
- Before your patients come to your examination, in order to tell them how comfortable and reliable your examination is,
- In order to explain how experienced a physician you are in your job,
- In order to remove prejudices against dentistry by sharing fun
It has become important to use social media for dental clinics.
Image Selection for Social Media Sharing of Dental Clinics
Dental clinics have points to consider when sharing social media. While choosing the photos of the posts, they should not scare the patients who are the target audience, and they should not share images that make them sick. These images should not contain blood, stitches or the like. It is necessary to pay attention to each social media channel separately. In this article, I will discuss three social media channels that dentists should pay attention to when choosing a post image. These channels are;
Facebook is the social media platform where you can reach your target audience and promote your business best. In your images, you can select photos that promote your doctors and their work.
Twitter is the best way to attract your audience to your website right away. At this point, you should pay attention to the dimensions of the images that you will publish on Twitter, so that your target audience should choose the dimensions where the message goes without opening their image. If you support your images with hashtags, your followers are likely to return to the website.
In order for the selected images to be shared on Instagram, they must comply with the law. Instagram is the most usable platform for physicians to communicate with their patients. On this platform, it will be good for dentists to share the changes of their patients, information about the procedures performed and the doctor’s expertise, and to add doctors and patients to the images.
Reach Your Brand to Large Audiences!
Since the dental clinic is about smile aesthetics and visuality as well as dental and oral health services, sharing images on social media areas can take their brands to very different dimensions. There are some points they need to do for this. These points are;
Post and Share Stories to Your Target Audience in a Planned Way
In order for your posts to reach your target audience correctly, you should first make a planned social media post planning. Besides the post, you can also use the stories section of Instagram effectively. If you want them to comment, save and like your posts in order to get interaction on these channels, you can use the stories section by asking questions and answers. In addition, producing stable and creative content and getting interaction with these posts can bring your brand to large audiences.
Edit Live Broadcasts
Organizing a live broadcast and meeting with large audiences is a positive activity for your brand, both in terms of sincerity and communication. Since the target audiences attach importance to the emotions and the reality of the brand, they will interact with you by participating in the live broadcasts you organize, and you will realize your brand’s service marketing with sincere methods.
Audiences love to respond to stories they watch and answer questions. That’s why you can do question and answer activities about your clinic and the services you provide. Thus, you can analyze your target audience better and your target audience will interact with you and communicate with you better.
Use IGTV Actively
By posting useful long videos about the services you provide on IGTV, you can break down the negative prejudices and prejudices of your target audience against dentists. That’s why you can use IGTV actively.
If you liked our article “4 Advantages of Using Social Media for Dental Clinics” and to learn about social media marketing tips in the healthcare industry, you can follow the NXT GEN WEB blog.
You can contact us from the NXT GEN WEB Agency Contact page to get information about professional Social Media support.