Six Tips for Creating an Effective Logo Design for Your Brand

Every business requires an image, which takes the form of a logo. Fundamentally, a logo is an icon that consists of images and texts that help to express what your business is all about. A logo, when designed very well, can effectively stimulate the growth of your brand. How do you ensure that a logo is well designed to tell people about your brand? In this post, we are going to look at the six ways that you can create [...]

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6 Tips for Using Animation Videos to Boost Brand Awareness

Animation videos are fun and eye-catching. Most of the information transmitted to the human brain is 90% visual and due to this, most businesses use animated videos in the marketing of their products and services. Animated videos provide the perfect opportunity to illustrate to an audience on how to use the products and services of a company. Animated videos have become an important part of marketing strategies adopted widely by business organizations. 88% of businesses acknowledge that animated videos are [...]

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Google Listings

7 Tips For Optimizing Your Google Listing

Google Places is the local listing results of businesses on Google. In other words, it is a service that allows business owners to share information about the product and services that they offer to prospective customers when they make local searches related to the same product and services. The information regarding your business on Google Places when optimized can enhance your SEO campaign. It would drive more traffic to your e-commerce store or business website thereby increasing sales during local [...]

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Importance of Branding for Businesses

Importance of Branding for Businesses

What is Branding? Branding is more than ordinary graphic element or logo. Branding encompasses the overall customer experience, from your logos to website, social media experiences to the way you respond to customer inquiries and complaints, staff – customer relationship, and so forth. Branding is more than just your business. It is the way your customer perceives you and your business. Branding is an important business element that should not be overlooked. It is important for you to be conversant of [...]

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How to Make Your Website Faster

How to Make Your Website Faster

How fast does it take to load any webpage on your website? Do you know this also affects customer engagement? Recent surveys have revealed that 1-second delay in the time it takes a page to low will cause about 11% fewer page views, 16% decrease in customer satisfaction, as well as 7% conversion loss. In another study, Amazon found out that a 1% increase was experienced in review for every 0.1secs site speed improvement. All these clearly show that neglecting [...]

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Does My Business Really Need A Website?

Does My Business Really Need A Website?

Looking at this question, it might seem that the answer is already clear – YES definitely, but for many owners of small businesses who have relied on word-of-mouth, marketed themselves at brick brick-and-mortar shows, and who use social media well to effectively build a client base, I think it is a question worth taking seriously. How should I go about it? How much is a decent amount to pay? Who can I trust? How long will it take? Can my [...]

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Benefits of Quality Web Design

Benefits of Quality Web Design

Your business needs just not any kind of web design, but quality web design. Quality web design is definitely, a valuable investment for any business or brand. Apart from the fact that your website distinguishes you from your competitors, your customers will also find it easy to navigate and use the call to action buttons on your website. Thus, quality web design increase conversion rate. Gone are the days that designing a website cost a huge amount of money. These [...]

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